How to Advertise your Blog in 2016

January 12, 2016Kelly Baum

2016 is the year for your blog to grow! Over the past few months I’ve been experimenting with different modes of advertising and while some have worked out really well, others have been a waste of my time and money. Advertising your blog can be hard but there’s some methods that are free and some that are less time consuming than others so there’s definitely a method for you.


//How to advertise your blog

1. Invest in free promotion

No, I don’t mean leaving your blog url in comments on 50 blog posts per day (this is not okay with most bloggers) or spamming the world with your info. Try these free advertising tips instead:

-Look for blogs that have CommentLuv enabled-like mine! It’s a great way to get free promotion on your blog without accidentally annoying other bloggers. I recommend commenting regularly on blogs in your niche so they’re more likely to click on your link.
-Join some blogging Facebook groups. These are a great way to network and they often do threads where you share your blog post of the day.
-Twitter parties are another good way to get your name out there and gain exposure. Plus you get to try for some fun prizes while you’re at it!
-Look for people who need guest posts from other bloggers. This is a great way to introduce a whole new audience to your writing and photography!

2. Utilize Pinterest Ads

Pinterest ads have changed my life. I do the promoted pins, but the traffic (not the engagement!) option and I really like this because you can set your own daily budget. So if you only have $3 for ads this month, that’s fine, just set your budget at $1 per day for three days. I’ve seen some great results and with just $15 I was able to gain the exposure of 30,000 impressions and 150 repins.

3. Don’t waste your time on Facebook ads

I have run several ad campaigns on Facebook and seen absolutely zero clicks and engagements from all of them. So my advice is to not bother with Facebook advertising anymore, their algorithms are too tricky and time consuming to figure out when you could be spending that elsewhere. I’m sure some people have

I hope you found a tip or two on how to advertise your blog-if you have any other methods that have worked well for you in the past few months, please share in the comments!

Chat

Thanks for reading,
signature2

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    Debra

    January 12, 2016 at 11:51 pm

    I actually feel the complete opposite about Facebook ads. They have done absolute wonders for me.

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    laura londergan

    January 12, 2016 at 11:22 pm

    I agree that finding new FB groups will give you more access to people who may want to follow you

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    tp keane

    January 12, 2016 at 9:44 pm

    Very informative. I’ll have to try pintrest more and I’ve never heard of twitter parties. Thanks for sharing.

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    TaMara

    January 12, 2016 at 9:29 pm

    I think a large reason why FB ads don’t work is because it says “sponsored”. That’s just my opinion. Good to know that pinterest ads work.

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    tiaras and tantrums

    January 12, 2016 at 8:49 pm

    Someone told me while ago to not waste my time on FB ads either! I keep trying to do the pinterest ads, but i have to quite figure them out

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    Molly

    January 12, 2016 at 8:11 pm

    Great tips! I’ll have to look into the Pinterest ads, I hadn’t heard of that before!

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    Kathryn

    January 12, 2016 at 6:39 pm

    Fascinating about pinterest and facebook. I’ve never run any adds, but that’s really good info to have in the back of your pocket!

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    Sandi (@fearless_dining)

    January 12, 2016 at 4:35 pm

    Great tips. I didn’t get any benefit to boosting on FB either.

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    Blythe A.

    January 12, 2016 at 2:25 pm

    These are great tips. I used FB ads for a client of mine to promote their merchandise, they said they helped, but I think it was the posts that worked better. I will definitely be using Pinterest more.

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    Ana De- Jesus

    January 12, 2016 at 11:52 am

    I agree FB ads do nothing for your blog whereas joining Blogger groups has made up a large majority of my blogs audience. I tried using Pinterest for my blog but I think it is better for lifestyle bloggers.

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    Robin Rue (@massholemommy)

    January 12, 2016 at 11:23 am

    Thank you so much for the great tips! I am definitely going to look into a few of these this year.

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